On Site Ads.
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Image: Edgard Hörz Author: Philipp Schiwek Keyword: advertising
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A vast resident group of expatriate professionals and their families from both the UK and US live locally. Further large numbers of nationals from Ireland, Canada, Australia, New Zealand, India, Scandinavia, Nordic and Baltic States, Russia, China, Korea and Japan are here as well as from traditional EU countries such as France, Portugal, Spain and newer arrivals from Poland and Croatia.
These are individuals in need of services and products for their new lives here, for the home and for the office. How many brands do they know? Are they familiar with the quality of local products?
Professionals considering taking a position in the region require solid information on the location to help make their descision. National and locally operating international companies need to promote the location and assistance on regulations prior to interviews.
Furthermore, over a half a million trade fair exhibitors and visitors visit for short periods of time ranging from a day to several weeks. Many entertain, most go out and the majority buy gifts to take home. All want to shop, eat, drink and enjoy.
Levels.
High level UID, user interface design was our goal and the site has been designed wide and flat for ease of use. High visibility, logical and esthetically clean; all these attributes have been implemented for one goal...
Adverts.
In keeping with our principles, we have one skyscraper format on the site, 160x600 pixels. Prices vary according to choice of the four standard levels plus a more seldom lower fifth level. Assistance is offered to create...
Teasers.
Use the flexibility and the design of the site to support messages from the front page thru deeper levels to the target. The standard teaser system allows and promotes direction of users to a particular page...
Articles.
All advertising can be supported by articles promoting or presenting company topics, services and products. Image values and corporate principles can support personnel searches. Through the use of timed inserts...
Microsites.
Far more than simple integration, micrositing can form a highly effective foundation for joint activities, addressing certain fundamentals. More direct or simplified presentations can be directed openly to consumers...
Newsletters.
The most esthetically designed newsletter we know of, response to the frequent, topical newsletter is high. Focus and ease of use are a must. The use of the standard teaser system in the newsletter layout reveals...